Peaks and valleys: Ad spending trends around the world
Where should I advertise and when? This is probably one of the most frustrating questions in the marketing book. Today as always, every company must carefully study its markets, decide where to...
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Nurturing future leaders: Celebrating the graduates of Nielsen’s Diverse...
Nielsen’s 2024 Diverse Leadership Network graduates strike the #inspireinclusion pose for International Women’s Day Nielsen is focused on creating a better media future for all people, and that starts...
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The Record: U.S. audio listening trends powered by Nielsen and Edison Research
Are you listening? As the audio horizon expands, the ways audiences are tuning in is shifting. Marketers need to stay on top of these trends when developing cross-channel media strategies. That’s why...
View ArticleAsian American audiences are leaders in streaming media use
Streaming’s popularity continues to surge ahead. As of the March edition of Nielsen’s The GaugeTM, streaming had grown 12% on an annual basis among U.S. adults. Major streaming players are investing...
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Outcomes-minded metrics: The marketing KPIs your CFO cares about
How do you measure success for your advertising campaigns? Marketers care about reach and frequency, views and listens, clicks and likes. But CFOs and their colleagues at the executive table speak a...
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‘Data driven’ is no longer enough for your ROI strategy
Marketing metrics must reflect business impact This is not the first time in history that marketers have been pressed to prove the impact of their work, far from it. The increase in the amount of...
View ArticleA look at how CTV reach and viewership trends shift across generations
Advanced audiences, also referred to as audience segments, is industry shorthand for groups of people that marketers put together for ad targeting purposes, using demographics, interests, media...
View ArticleAre you investing in performance marketing for the right reasons?
Campaigns rely on the seemingly delicate mix of brand and performance needed to maximize full-funnel visibility. Having analyzed hundreds of thousands of marketing mix decisions, we’ve seen the...
View ArticleNeed to Know: The basic of TV media buying
Where do TV ads come from? Contrary to popular belief, media buying isn’t something that ad execs do over martini lunches on Madison Ave. Let’s bust that Mad Men myth and take a closer look at the...
View ArticleThe power of news media: An important platform to reach Asian Americans in an...
Nearly four in 10 Americans lack confidence in the media, according to a 2023 Gallup poll. In an election year where more eyes and ears will be on political news and events, how can news media and...
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Need to Know: What are retail media networks, and why is everybody talking...
If you search for a waffle weave blanket on Amazon, summer styles at Target or a dishwasher at Best Buy, there’s a good chance that the first search results you’ll see will be sponsored ads. You might...
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What comes after cookies?
Molly Poppie, Nielsen Global Head of Product & Strategy For nearly thirty years, third-party cookies have played a critical role in online advertising, content design and analytics, enabling...
View ArticleThe “Cowboy Carter Effect” — Increasing young Black listeners’ engagement...
While some are still debating how to define country music, others like Urban One’s 93Q in Houston embraced the cultural moment sparked by Beyoncé’s latest release—and across the audio landscape, so...
View ArticleBeyond Pride Month: Building your brand with LGBTQ+ consumers
In many countries around the world, Pride months bring a rainbow wave of brands showcasing their support of the LGBTQ+ community. While these efforts have been both praised and criticized, Nielsen...
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What’s next for women’s sports: Fueling growth by proving value
Women’s sports are having more than just a moment. Thanks to a confluence of forces, elite womens’ sports are enjoying unprecedented highs across interest, viewership and attendance. This is a boon...
View ArticleTop brands are like Olympic athletes
Visa first partnered with the Olympics in 1986, Samsung in 1988, Coca-Cola in 1928. Talk about long-term brand building. Like Olympic athletes who train their whole lives for a moment in the...
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Need to Know: What is co-viewing, and why should you care?
TV has changed dramatically in recent years. New devices, distributors, streaming platforms, subscription models, and formats are transforming the industry and empowering viewers. But there’s one...
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The Record: Q2 U.S. audio listening trends
Americans spend almost 20% of every day with audio; in Q2 2024 that translated to 4 hours and 5 minutes of daily1 listening across both ad-supported and ad-free platforms like radio, podcasts,...
View ArticleTrend spotlight: What The Gauge shows us about media convergence
For three years now, we’ve been publishing a monthly recap of total broadcast, cable and streaming consumption on TV screens around the country. It’s called The Gauge™, and it’s underpinned by...
View ArticleU.S. elections are won in the media first. How will candidates use their...
It’s an election year in the U.S., and the stakes couldn’t be higher. Political advertising spending in 2024 was already forecasted to leap past previous records, and the recent assassination attempt...
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